The #NOfreedesignmovement exists because creativity deserves respect. In a world where design is often undervalued, our movement stands as a beacon for change, advocating for the rights of designers to be fairly compensated for their talent and hard work. This movement challenges the norm of unpaid work and spec projects, highlighting the value of design in our society. We believe in a future where every creative professional is recognized and rewarded appropriately, fostering a culture that respects and nurtures artistic innovation. “Why this movement?” Because the art of design is a profession, not a favor.